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Replications and very minor improvements of methods or theories will generally not be publishable in IJRM.
A production orientation may be deployed when a high demand for a product or service exists, coupled with certainty that consumer tastes and preferences remain relatively constant similar to the sales orientation.
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But how does a marketing team figure out how to tap into an international market?The Journal of Management and Marketing Research (JMMR) publishes original, unpublished manuscripts related to contemporary issues in management and marketing.
Any topic related to management or marketing. The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing a.
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Whether a company chooses to partner with another foreign agency or hire an inside international marketing representative, the most important facet of building a successful international marketing campaign is the research they conduct.
International Market Research is concerned with consumer goods, but also with any resource or service within a value chain which will be commercially utilised or further processed – which is the area of industrial goods and B2B-Marketing.
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